Just when you think that Michael O'Leary couldn't possible find another frill to cut he comes up with the most unlikely targets. Today's Sunday Times tells us that -
"Ryanair is ordering a fleet of stripped-down planes to cut the remaining “frills” from its service. Out will go reclining seats, window blinds, head rests, seat pockets and other 'non-essentials'.
As if that wasn't enough the Irish airline will also try to persuade passengers to travel with less luggage, which seems to be a major fly in the productivity ointment. Such a ceaseless quest for cost cutting and productivity gains is an example to all entrepeneurs. And maybe there's a business opportunity or two here for the taking. If people are likely to be penalised for carrying too much luggage how about offering an internet-based service whereby they can order the usual commodity items for collection at the airport of destination? Bulky deodorant cans and other toiletries, suncream, flip-flops, beach towels, and even t-shirts could all be arranged to order and made available for collection in a disposable luggage bag.
If that idea seems like a non-runner then take a look at the aforementioned newspaper's 'Idea of the Week' which is a Fashion Emergency Kit containing "everything you could possibly need to fix spills, stains, scuffs and rips — and it all fits inside a small box you can carry around with you." Its already proving a big hit in America.
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