Podato - a podcast mash-up?

Doc Searls gives the word podato a new meaning. Currently our own use of the word (for the dating website) dominates the Google results, but now that an A-lister has recast it it will be interesting to see if his definition is the one that comes to the fore.

UPDATE: Doc had kindly pointed here to our earlier use of the term. I hope he didn't think I was grumbling about his use of the word - I was just genuinely interested to see if an A-lister's Google juice could cause that kind of effect.