Doc Searls gives the word podato a new meaning. Currently our own use of the word (for the dating website) dominates the Google results, but now that an A-lister has recast it it will be interesting to see if his definition is the one that comes to the fore.
UPDATE: Doc had kindly pointed here to our earlier use of the term. I hope he didn't think I was grumbling about his use of the word - I was just genuinely interested to see if an A-lister's Google juice could cause that kind of effect.
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