Well, its new to me anyway eventhough The Persuaders is Ireland's longest running business radio show and celebrates its sixth birthday this May. Apparently its broadcast weekly on Dublin City 's Anna Livia FM 103.2 but this culchie never even realized that the Floozy in the Jacuzzi had given her name to a radio station.
Anyway The Persuaders...
... addresses topical issues from the world of marketing, advertising and public relations. Each show featured interviews with top Irish and international experts, and offers an independent perspective from presenter Alex Gibson, who is a senior lecturer in marketing at the Dublin Institute of Technology. You can sign up to receive weekly programme notification from the show's weblog.
Open Irish Directory -> News & Media -> Podcasting - The Persuaders
Isn't that a handy way of sampling a new show! I'll take in a few episodes before I offer a review.