Tracking the O'Reilly / Web 2.0 controversy reminded me of the rap in the knuckles I got from Damien Mulley a few weeks back when posting about the Enterprise Ireland sponsored Web2Ireland conference in Dublin -
"The Web 2.0 is a load of bollox. It’s like calling a Power pointHe was right and I tried desperately to wean myself off the term, but slowly and surely fell off the path to righteousness and lately even hosted a Web 2.0 Ireland Skypecast. Sheesh! I knew in the back of my mind there was a reason for my abject failure but it took Conn O'Muineachain to put words to it -
presentation Presentation 2.0 just because you found new swishes and
fadings and woosh sounds and segways. Christmas Tree 2.0 because we
have new sparkly tinsel. Been through the same hype for WAP, java,
shockwave, activewords and all the rest."
"I like it [Web 2.0] for many of the reasons others hate it: because it's shorthand, because it's vague and not completely defined, because it can mean different things.
I use it because I need a term to describe the exciting developments which are happening in internet technology. I need such a term, because I want to tell people: "Hey - this is new! It's not the same old internet - look at this!"
"Oh please!", say the internet professionals, and web developers, "there's nothing new here!" Maybe that's true from a technology point of view, but I think there is something new here: people. Where once I was bored by a web full of static shop-windows, now I find people, social networking, blogs, podcasts, flickr, boards - and used by real people - not just tech-heads."
That's the sanest and sharpest thing I've seen written in relation to this whole bruhaha. Its the reason I wish Conn would blog more regularly in English.
Others though, like Conall O'Brien, think people are idiots -
"Enough about Web 2.0 already, who gives a damn, it’s just a buzz word."While Colm MacCarthaigh thinks that all Web 2.0 conferences are a load of nonsense -
"Both IT@Cork and the O’Reilly Web 2.0 conferences seem more or less equally full of crap in general. These are some of the most buzzword-compliant back-patting timesinks going. The Irish one looks to me like a sales gig for slow-learners, and the O’Reilly one like another mock high-level strategic osmosis pool slash networking event so that some people can feel the excitement of being on the radar, yawn."Ouch! I can understand the sentiment but wouldn't go that far at all. The Web2Ireland conference in Dublin was an excellent networking event if nothing else. Sure it could have been called something else but I doubt it would have had the same attendance and quality of panel had it not had the cachet attached to the jargon. I'm sure the Cork mini-conference would have also benefitted by use of the term, even without all this fabulous free publicity. Colm continues -
"Part of me hopes that O’Reilly goes on a total blitz with the Web 2.0 trademark, that we cease to see any use of the term and that in the process those O’Reilly conferences go away too, with maybe the exception of OSCon."The blitz is hardly even necessary. Nick Carr got alot of heat for talking about the death of Wikipedia the other day but I think its no exaggeration to say that "Web 2.0" is now on death row. The backlash, whether justified or not, is too intense and regardless of how Tim O'Reilly responds when he gets back from holiday the terminology is already in terminal decline.
Damien will be pleased and we should all be grateful.