Scoble's Pyramid - how to reach the A-list bloggers

#2 of 60

Robert Scoble explains why it's so difficult for 'the little guy' to reach him and other A-listers - it's due to the overload of pitches they receive from PR firms and small companies everyday -

"I absolutely hate dealing with this stuff. For the most part I just simply don’t. I don’t respond. I learned that answering email causes even more email and I simply don’t have time.... it’s a real problem for a small company (or even a big one) to get noticed in today’s world. I don’t know what to do about it. I’ve given up."

Niall Cook proposed a solution -

"What if there was an open forum (blog) where companies could pitch themselves. Not press releases, but real (and maybe limited in length) pitches. With complete transparency, available for anyone to read and comment on."

In principle it's a nice idea but in practice I can't see how any such open forum could avoid the scourge of spam. The above exchange came a day after Ivan Pope stole Scoble's brain by using his OPML to populate a Custom Search Engine spidering only those blogs in Robert's reading list. A search on Scoble's Brain is therefore a targetted trawl through the subset of the web he scans.

This approach suggests how we could avoid the spam issue inherent in Niall's proposal. We subscribe to bloggers because they act as our information filters. We trust them to propogate worthy memes, distilled from the surrounding noise. So, if you can't get through to Scoble, perhaps you can still get the attention of people on his reading list. And if not then perhaps people on their reading lists. And if not them...... and so on...

So what we need to do is map out Scoble's Pyramid (or Arrington's or Winer's, take your pick). We need not only his reading list, but the reading lists of the people on his reading list and so on down along the hierarchy. Of course there will be much duplication on this tree but if every blogger only subscribes to 10 unique blogs then it merely takes six levels to reach a million blogs. And if you can't get the attention of those at the base.... well then... you might as well throw your hat at it!

Here's a placeholder for Scoble's Pryamid..... clearly it's a job for Share Your OPML to fill in the blanks. And for other PR Pyramids.

1 day later: Scoble posts more ways for small companies to get the attention of A-list bloggers.

Technorati Tags: pr pyramid, robert scoble, 60 ideas