Long tail, short change

Chris 'Long Tail' Anderson says Guy Kawasaki...

"...A best-selling author and genuine tech celebrity writing a thoughtful essay nearly every workday on a top-50 blog for an audience of around 30,000 people/day. And the pay for that is about $280 a month."

Huh? How the hell can I be averaging between 1/7th and 1/6th of what Mr. Kawasaki is earning through AdSense? Something is wrong there surely?

Comments

[Mary Gilmartin]

Maybe he isn't using just adsense. Certain types of other ads can be combined.

Also it might be including sold articles and payed interviews.

Maybe Articles licensed + adsence + other ads/affilite + research sold + talks attended + radio interviews + podcast interviews + website interview = 280 a month.

[James Corbett]

Thanks Mary but I wasn't expressing disappointment that I was 'only' earning between 1/7th and 1/6th of what Guy is earning through AdSesne... rather I was expressing amazement that I was any where near that fraction :)

And, as far as I can determine, the article is referring to AdSense revenue. These guys have some more analysis which helps explain the situation -

http://www.problogger.net/archives/2007/01/08/does-adsense-suck-for-bloggers/