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July 17, 2007

Memetrackers need a scoble scale

Summary: Where is the Metacritic of memes?

A magnitude of 10.0+ on the Richter scale indicates a 'meteoric event', one which is extremely rare or even unknown. A few weeks ago Silicon Valley witnessed an event that was equivalently seismic, but of a cultural and technological nature, thank goodness, not geological. It was of course the launch of the iPhone. And the epicentre was at the Apple store in Palo Alto where geek-stars Robert and Patrick Scoble gave it that extra amplification to send it off the chart.

So we know it was big, but where's the number? Technorati, Digg, Techmeme, etc, etc, all record in some way the magnitude of these events but how do we compare to previous happenings? How much bigger was it on the scoble scale than the launch of Vista (5 scobles)? Or the announcement of Gmail (6 scobles)? Or the opening up of Facebook (6.5 scobles)?

Metacritic is a service I depend on to tell me which movies are worth seeing. It shows the critical consensus at a glance by taking a weighted average of critic grades. Like Chip Griffin I want a meta-memetracker to do the same.

When I'm 85 and boast to my grand-kids that I remember the launch of the iPhone I want to put a number on it, not a vague, "oh, it was big alright". No, instead I'll tell them it was 10.0 on the scoble scale and watch with delight as their eyes light up for a brief moment while their implants register the figure. "Aye, 10 scobles!".

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Comments

I think such a system/app exists and would you believe that it's Irish? http://twitter.com/damienmulley/statuses/153102012

Posted by: Damien Mulley | Jul 17, 2007 3:05:58 PM

Intriguing notion Damien but, despite my Metacritic analogy, I don't think we're talking about a review/polling system here. More a way of totting up the fuzzy qualitative buzz surrounding a tech event rather than the distributed quantitative personal judgments. That is, I don't want bloggers sitting around scoring the iPhone launch out of 10 for buzz, I want an impartial 'wisdom of the crowd' device that tots up all the buzz that's just 'out there' on the ether. Of course in the real world it's more likely to be a mixture of the two, quantitative and qualitative and perhaps there is a role for LouderVoice therein. Hmmmm....

Posted by: James Corbett | Jul 17, 2007 3:19:33 PM

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