Starbucking

A better definition of what the aforementioned Springwise newsletter offers is to be found on closer inspection of its sister site, Trendwatching.com. Essentially it's a Starbucking site, where Starbucking is defined thus -

'STARBUCKING' : the art of spotting a promising local new business and then quickly copying the concept to other cities, countries or continents, before their founders do.

(Why is it called STARBUCKING? Well, just imagine spotting Starbucks right after it got started in Seattle, including getting a low-down on why it was going to be successful.)

Springwise believes that in our global, highly integrated world, virtually any business concept that proves successful with sophisticated consumers in a certain country, will automatically do well in the rest of the world. Previous newsletters included everything from smart storage solutions and healthy fast food to heavenly beds and commercial car-sharing ventures.

So, my question to all you budding €irePreneurs is have you Starbucked any ideas which would be particularly suited for importation to Ireland? If so please let me know by posting a comment below. Confidentiallity not assured ;-)

Comments

[James Corbett]

I agree it looks like a hugely promising trend Bernie. Thanks for the great link :-)