One of the core tenet's of Seth Godin's book - Purple Cow: Transform Your Business by Being Remarkable was that very good is bad!. In other words, it's not good enough that your product, service or company is very good, it must be remarkable to survive in the marketplace.
Customers don't switch for very good. What they've got is already very good! Google wasn't a very good alternative to Yahoo. It was something far bigger than that.
Right now I'm thinking about how this wisdom applies to online dating services, particularly in the Irish market. There are a number to choose from - AnotherFriend.com, Date.ie and maybefriends.com for starters. But what differentiates them? Not much that I can tell. In fact they all seem to be a cookie cutter combination of profiles, message boards, private messaging and live chat rooms.
Is this the full extent of what online dating services can offer? I think not but believe the only way a new startup in the online dating space could now compete is by being entirely different... and remarkable.
Just wanted to tell you about an up and coming dating and socialising site SocialIreland.com
Posted by: Paul Reynolds | November 18, 2007 at 06:15 PM