All Marketers Are Liars, says Seth Godin

Fergus Burns drew my attention to a newly available excerpt from Seth Godin's new book - All Marketers Are Liars.

I read very few business books but I can't wait to buy this. I skipped out on Seth's last tome - Free Prize Inside - because it seemed a little too 'corporate' for my needs but I previously bought and devoured The Purple Cow and Unleashing the Idea Virus, two great marketing books. Seth really is a next generation marketeer providing brilliant insights in a no-nonsense, for-the-common-man manner which I find really appealing.