Entrepeneurs need brass neck

The Sunday Times carried the interesting story behind Webtrade - one of Ireland's top web development and online marketing companies. Its the little tidbits like this which really spark my imagination -

NGENUITY is a crucial part of any entrepreneur’s marketing strategy, particularly when budgets are tight. In a bid to generate business for his fledgling company, Jack Donaghy roped in his younger brother Patrick to keep a Webtrade golf umbrella opened during the blistering sunshine throughout the Irish Open seven years ago.

Brilliant - sometimes it just take a brass neck!