I was lucky enough yesterday to be treated to an evening out at the Mustard Seed Restaurant in Ballingarry, Co. Limeick. And it was the first time I can truly say that I came face to face with The Experience Economy in a restaurant.
Pine, et al. write in their book -
"Those businesses that relegate themselves to the diminishing world of goods and services will be rendered irrelevant. To avoid this fate, you must learn to stage a rich, compelling experience."
Well, a rich and compelling experience is precisely what proprietar Dan Mullane stages at his restaurant and lodge, nestled in the picturesque setting of a slyvan Co. Limerick hillside. From the moment we stepped inside the door of the beautiful old Victorian country residence we knew this was going to be something very special. We were invited into the 'drawing room' for an apéritif on sumptous sofa before a large open hearth fire. The aroma of burning turf reinforced the feeling of authenticity but the atmosphere was never stuffy - instead our hosts were down to earth and warm as the fire. As for the meal... well, without hesitation I can honestly say that it was the best I've ever had.
I'm no foodie but I'm left with a lasting memory of last evening that goes beyond the culinary aspect - it was a wonderful night out in the company of friends, a truly great experience.
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