Tablane or not tablane, that is the question

Julian Ellison has been making interesting observations about the use of a Google AdWords campaign in marketing a new software product - Tablane. I see that Google still wonders if you meant 'table' and two Irish furniture stores therefore show up in the AdWords sidebar sandwiching Julian's cleverly worded - "No, not like Flock" slogan. Well that answers my question anway ;-)

Great use of the AdWord to specify that a third beta is on the way tomorrow - afterall anyone searching for 'Tablane' right now is likely to be an early adopter, who already has an idea of what the software does and doesn't need to be told in an ad but does want to know when the next version is available to play around with. Interesting to see that they've also used the same wording for a search on "Flock".