Damien Mulley bemoans the lack of a blog on a Cork wine retailer's website and explains the missed opportunity. Having used some holiday time to review the websites for businesses in my local area I have to wonder if there isn't room for a blog consultancy or two in Ireland. Or are there already ones?
Well I think Tom Raftery already consults on blogs and there may be others. I was asked recently about whether I'd be interested in giving a talk about blogs in business. I think blogs are just aspect for getting and maintaining attention for your site or your business. SEO would be another. I think we need traffic consultants more than blog consultants.
Hmmm, I've got an idea in regards to this but it hasn't quite decloaked in my brain yet. I'll go get a ripoff latté in the city and then see will it turn into words. :)
Posted by: Damien Mulley | December 28, 2005 at 01:58 PM
I'm also involved in several projects which involve blog consultancy - I'll be proud to announce where one can contact us for this service once, like Damien, I'm a little more ready. :)
Posted by: frankp | December 28, 2005 at 03:43 PM
Ed Byrne does as well through BDM Innovate. I would advise clients to blog where the opportunity arose. Whoever set up Eddie Hobbs' site would probably claim to do so also - Horizon Omni Media I think they're called.
However as for the thought of a 'blogging consultancy', if such a thing ever arose then we're definitely in the days of Bubble 2.0. Blogging is another service that lines up alongside the likes of an Adwords strategy or a press release, it is part of an overall communications strategy, but not a stand alone service for a lot of companies.
Posted by: Piaras Kelly | December 29, 2005 at 11:36 AM
I agree with Piaras on that - I talk to a lot of companies about business blogging, but at this point it's hard to see anyone building a business solely based on that - it's the least profitably part of my work! Once one create the blog, train the blogger on the system, blog ethics, how to write a post, etc. etc., it's minimal on-going work to keep an eye on their posts and provide feedback.
Posted by: Ed Byrne | December 31, 2005 at 11:20 AM