According to ElectricNews.net Dublin based Thinkhouse PR are taking up residence in Second Life. While I wrote in glowing terms about the Dublin Sim in June and admire their forward thinking I have to wonder where they can go with this. Maybe it's nothing more than a clever ploy aimed at garnering enough blog inches to demote some embarrassingly negative Google juice (ie. third place for a search on Thinkhouse PR).
October 12, 2006
Thanks for commenting on Thinkhouse and our 'forward thinking'. Our Second Life Agency is not a ploy to garner blog inches - its a move into a new communication opportunity for our brands. Our Second Life Agency is set up so that we can demonstrate to our clients / brands that virtual worlds present us with huge, un-tapped opportunities to interact with consumers. Its early days, so we'll see where it takes us. we are hosting our first PR event in Club thinkhouse next week..
Jane
ps- the DAta Protection AGency has reverted to THPR on the matter to which you refer. THey have confirmed that no further action will be taken against THinkhouse. They also apologied for having to follow the complaint up.
Posted by: Jane McDaid | October 22, 2006 at 12:00 PM
"They also apologied for having to follow the complaint up."
How inappropriate.
Posted by: Simon McGarr | October 23, 2006 at 12:48 PM
They 'apologied'? Goodness, gracious. What does that mean, I wonder? :)
Posted by: Rob | October 23, 2006 at 03:16 PM
I would like to clarify a point. The Data Protection Commissioner's Office, in response to a complaint made to it about Thinkhouse, did not apologise for having to follow the complaint up. It confirmed that no further action would be taken against Thinkhouse on this complaint following procedural changes introduced by Thinkhouse to prevent a recurrence.
Posted by: Jane McDaid | October 23, 2006 at 04:46 PM
It does seem strange to apologise for something your obligated to do under the law of the land.
Posted by: Richard | October 23, 2006 at 04:46 PM
"They also apologied for having to follow the complaint up."
"The Data Protection Commissioner's Office, in response to a complaint made to it about Thinkhouse, did not apologise for having to follow the complaint up."
I assume then, that 'apologied' was not merely a typo but actually means something else? :)
Tut tut.
Posted by: Rob | October 23, 2006 at 05:03 PM
"I would like to clarify a point. The Data Protection Commissioner's Office, in response to a complaint made to it about Thinkhouse, did not apologise for having to follow the complaint up. It confirmed that no further action would be taken against Thinkhouse on this complaint following procedural changes introduced by Thinkhouse to prevent a recurrence."
That is not a clarification; it's a copmplete disavowal of what you asserted a short while before. And if procedural changes were required in order to forestall any further action by the Commissioner, it seems to me that the complaint was upheld. No doubt Damien will shortly be able to tell us more.
Posted by: Fergal | October 23, 2006 at 05:33 PM
What hope has the consumer in all this spam ? When companies are caught at it (and the consumer goes through the legal hoops to make the complaint) all they do is say sorry to the Data Protection Office and the DPO "apolgied" to them and they all clap each other on the back and get away with it.
'Tis a funny old country.
Posted by: Des | October 23, 2006 at 09:32 PM
Jane, do you just work in the office or are you actually a PR person? I only ask because if you are you don't seem to be very good at it.
Have you considered a night course of some kind?
Posted by: Twenty Major | October 24, 2006 at 12:19 AM