There's more than one way to skin a cat

Damien Mulley understands social media like few people I know. Just 24 hours ago he twittered - "Were someone in Ireland to do a pisstake YouTube video about Steorn in the next few days, they'd surely get a massive spike in traffic."

Then 4 hours ago Conor O'Neill announced that LouderVoice had published the first exclusive review of Steorn Orbo in action. Et voila, Mike Arrington of TechCrunch hops on it.

The punchline is that Conor had openly expressed understandable frustration just days ago that a company like Steorn could get coverage on TechCrunch while LouderVoice could not. But entrepreneurs are opportunistic by nature, never give up and know that there's more than one way to skin a cat. So kudos to you Conor and don't forget to buy Damien a pint! ;-)

Comments

[Conor O'Neill]

At this stage I owe him a brewery.

It's hilarious that I can spend days writing press releases which no-one bothers to publish and then spend thirty minutes adlibbing a bit of nonsense and have over 8000 views on YouTube already!

[James Corbett]

I think there's an interesting essay waiting to be written regarding the relative failure of Press Releases? Have we progressed to a stage on the internet where all news must be dressed up as entertainment?

That's one of the lessons I'm taking way from the phenomenon that was the iPhone launch. For all the technical merit of the device the media seemed to get caught up more in the entertainment aspects - the swooshy multi-touch graphics, the queues of geeks outside the Apple stores and the media frenzy itself.

Hmmm, still processing.....